布里斯托商学院专业26

专业：International Strategic Marketing[MSc] 

国际战略营销

链接:

https://www.gla.ac.uk/postgraduate/taught/internationalstrategicmarketing/

课程设置：

Core courses

Consumer behavior  消费行为学

Global business environment  全球金融环境

International strategic management  国际战略管理

Managing across cultures and 布里comparativemanagement  跨文化和比较管理

Marketing communications  营销传播管理

Marketing ethics and society  市场伦理和社会学

Marketing research 市场研究

Services marketing    服务营销

Strategic marketing management.  战略营销管理

Optional courses may include

Export marketing  出口营销

E-Marketing strategy  网络营销策略

International brand management  国际品牌管理

Marketing planning and decision making  营销策划和决策制定

Retail marketing  零售营销

Sales management and techniques  销售管理和技术

Strategic marketing consultancy.  战略营销咨询

费用：£20150

入学要求：

学术要求：

2.1 Honours degree or non-UK equivalent inbusiness and management, marketing or commerce, or a relevant social sciencedegree. Your degree must contain at least 25% of undergraduate credits inmarketing, management or marketing & economics. This is a specialist degreefor students with a background in a relevant field of study. Those who do nothave such a background who would like to pursue further studies in the area ofmarketing and/or business growth are advised to apply for MSc Management withEnterprise & Business Growth.

语言要求：

overall score 6.5

two sub-tests no less than 6.5, no sub-testless than 6.0

or equivalent scores in another recognisedqualification

职业发展：

Graduates go on to work in marketing rolesin small and large companies around the world, particularly in jobs relating tobrand management, advertising and public relations, marketing research,marketing consultancy,  jobs associatedto conventional or digital marketing. We have a dedicated careers andemployability team who provide 1-2-1 support and advice, group workshops, employerevents on campus and networking opportunities throughout the year to help youwith your career prospects.

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